Project 02

• Operations and management support including detailed pre-opening plan, pre-opening technical instruction, pre-opening government regulations, pre-opening procurement of hotel equipment, organogram structure, employee job descriptions & salary, property-specific SOP, staff training.

• Revenue management including value-added and skimming pricing, market segmentation, demand & price forecasting, benchmarking, yield management.

• Sales & marketing support including brand development, brand positing, brand guidelines, brand stationery, web development, web analytics, SEO optimization, social media marketing, online reputation.

• Software solutions including online PMS, online booking engine, channel manager, key card software, F&B software.